Can Cross Border Healthcare help develop medical tourism in Europe

Could  Europe lead the world in medical travel? Could the EU Directive on Cross Border Healthcare provide the stimulus for the development of a medical travel infrastructure which will maximise the benefits to both patients and healthcare providers and remove the “fear factor” in medical tourism? In March 2011, the European Directive on the application…

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Keith Pollard
As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, Keith Pollard is one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. He has been involved in private healthcare, medical travel and cross border healthcare since the 1990s. His career has embraced the management of private hospitals in the UK, research and feasibility studies for healthcare ventures, the marketing and business development aspects of healthcare and medical travel and publishing, research and consultancy on cross border healthcare.