Features What part of a brand does a customer remember the logo, the name, or their treatment? By IMTJ Team - 6th March 2012 FacebookTwitterPinterestWhatsAppLinkedin A brand may consist of many parts. It’s not just about the name and the logo. For the strongest brands, it’s about how the organisation… You must be a HMI or IMTJ Subscriber to view this content. Login » Subscribe to HMI » Subscribe to IMTJ »