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Health tourism blog

The Health Tourism Blog is written by Keith Pollard, a regular speaker and commentator on medical tourism and the independent healthcare sector.  The Health Tourism Blog addresses some of the challenges and issues faced in the health tourism and medical travel sector, and provides suggestions on how both the industry and the individual participants can maximise the business opportunities that the marketplace presents.

  • Medical Tourism: A model of destination attractiveness Medical tourism destinationDestination attractiveness is what determines patient choice in medical tourism. Choosing a destination for treatment is not about quality and cost. Choosing a destination is affected by a complex set of factors. 04/10/2012
  • How do you deal with negative reviews? Response letter being signedTreatment Abroad operates the website Medical Tourism Reviews. The site enables patients to publish reviews and comments about their experience of travelling for treatment, and in theory this means telling others about both good and bad experiences. The problem arises when a patient says that they didn't have a great experience and the healthcare provider has to decide how to respond. 03/07/2012
  • The medical tourism numbers game: Part 3... ''Medical tourism skyrockets'' Statistics going upThis week another medical tourism news story hit the headlines. According to the New York Daily News, Medical tourism skyrockets...Turnover is expected to total $100 billion in 2012, compared with $79 billion in 2010 I picked up this news story this week from various sources; it's been re-published multiple times over through re-tweets, Linked In discussions and blog postings. 24/05/2012
  • Medical tourism....it's not about price! Happy patient with doctorsNew research looking at cosmetic surgery tourism shows that different destinations are targeting potential customers in different ways with different messages. Whether this is intentional segmentation or is because the destination believes all of its customers come from a particular segment is up for discussion. 04/05/2012
  • What class of medical tourist do you want to attract? Contrast of social classNew research looking at cosmetic surgery tourism shows that different destinations are targeting potential customers in different ways with different messages. Whether this is intentional segmentation or is because the destination believes all of its customers come from a particular segment is up for discussion. 11/04/2012
  • Cosmetic surgery tourism: Keeping the customer satisfied... Happy patient with laptopIn the 2012 Treatment Abroad Medical Tourism Survey, one of the clear conclusions is that cosmetic surgery patients are hard to please! The survey attracted over 1,000 participants and explores the experiences of patients who have gone abroad for some form of surgery or medical or dental treatment. 23/03/2012
  • New standards for cosmetic surgery in Europe... Have your say! Businessman typing on laptopThe recent PIP implants controversy has raised more concerns about regulation, operation and standards within the cosmetic surgery industry. In the UK, the Guardian newspaper has recently highlighted private cosmetic clinics that employ surgeons to carry out breast enlargements, nose jobs and tummy tucks who do not hold qualifications as plastic surgeons within the NHS. 09/02/2012
  • Cosmetic surgery tourism and the PIP implant controversy Woman having consultation with a doctorThe PIP breast implant controversy continues to grab the headlines across Europe. Concerns have been raised by women who have had their breast implants as cosmetic surgery tourists. What do they do if they have received a PIP (or a Rofil M) implant in a cosmetic surgery clinic in another country? Research by Treatment Abroad shows that UK patients may be less at risk than if they had gone for... 19/01/2012
  • We need to talk about Kevin... Businessmen looking at laptopThis week I have been prompted to consider what's going on the wider world of blogging and online content... what blogging is about and why I write this blog. 18/11/2011
  • Protecting your brand on the internet...beware the brandjacker! Man in suit using laptopThe internet is a great place to market your medical tourism services but because it is difficult to police, it can be easy for a domain name speculator to hijack your brand. Businesses can find that having spent years developing and investing in a brand, one day along comes a domain name speculator or brandjacker who aims to profit from the brand value and customer loyalty that legitimate... 14/10/2011
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About me

Keith Pollard

Keith Pollard

I am CEO of Intuition Communication Ltd, a web publishing business in the healthcare sector. Our sites include International Medical Travel Journal, Treatment Abroad, the medical tourism portal, DoctorInternet, the Arabic medical tourism portal and Private Healthcare UK, the UK's leading site for private healthcare services. I am a regular speaker and commentator on medical tourism and the independent healthcare sector.