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International Medical Travel Journal: News

GREECE, SPAIN: First Greek and Spain spa industry reports

Spa industry reports for Greece and Spain have been published by Intelligent Spas. The Singapore based research company specialises in the spa industry.

Julie Garrow of Intelligent Spas says, “The Greek spa industry is expected to generate EUR 15 million in revenue in 2011. The Greek spa market experienced overall growth in revenue between 2008 and 2010, however visitor numbers proved unstable and are predicted to fall in 2011. The key per spa benchmarks have also experienced decreases including revenue, visits and employment and are predicted to fall further, suggesting challenging times ahead for Greek spa operators."

Stavros Mavridis of the Spa Managers Club of Greece (SMCG) comments, “ This highlights the importance of the spa and wellness sector to the Greek tourism industry, especially through these difficult economic times. This research will be extremely useful to owners to help them adopt efficient business strategies, implement new spa trends, identify new business opportunities, maximise overall performance and recognise the need for change.”

Key research findings-
• Spa numbers increased by 38% between 2008 and 2010.
• Revenue per visit increased by 6% between 2008 and 2010.
• Visits per spa are forecast to decrease by 21% in 2011.
• Massages make up over half of spa revenue.
• Hotels and resorts offering spas averaged 70% occupancy.

The report for Spain suggests the spa industry is expected to generate EUR 26 million in revenue in 2011. Julie Garrow of Intelligent Spas says, “ The Spanish spa market experienced some adjustment between 2009 and 2010 and a variety of key spa benchmarks decreased, including revenue per spa and revenue per visit. However, total spa visits showed strong growth over the last three years and total revenue and employee numbers also grew, but at lower rates."

Key research findings-
• Spa numbers increased by 27% between 2008 and 2010.
• Overall spa industry performance growth slowed in visits and employment between 2009 and 2010, whilst revenue increased.
• Daily revenue per treatment room is forecast to decrease by 10% in 2011.
• Spas forecast a 17% increase in revenue per spa in 2011.
• Hotels and resorts offering spas averaged 61% occupancy.

Medical tourism news18 August 2011
Related linkIntelligent Spas

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