Kenya is targeting medical tourism with a new deal between doctors working with A&K Global Health and the Kenya Tourism Board. A&K Global Health is a medical tourism agency set up in 2011.
Based in the USA it has regional offices around the world, including in India. The agency has African offices in Kenya, Burundi, Rwanda, South Sudan and Ethiopia.
The deal that seeks to put Kenya on the medical tourism map will start by targeting clients from the larger East African region.
The government has been keen on tourism product diversification with initiatives on global advertising to revive the tourism industry that has witnessed reduced arrivals from key source markets over the last three years. Among these new targeted areas is medical tourism.
Within Africa a large number of people seek medical services in other countries and Kenya is targeting the better off individuals prepared to pay for good care, rather than poor Africans scraping money for the cheapest possible deal.
Target countries include Burundi, Ethiopia, South Sudan and Somalia.
Whether Kenya can compete on high-end medical tourism against Europe, the Middle East and even South Africa remains to be seen.
The Kenyan National Hospital Insurance Fund does send members and their dependents to India for treatment, via A&K Global Health.
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