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Keith Pollard

Keith Pollard, Chief Editor IMTJI am CEO of LaingBuisson International Limited, a web publishing business in the healthcare sector. Our sites include International Medical Travel Journal, Treatment Abroad, the medical tourism portal, DoctorInternet, the Arabic medical tourism portal and Private Healthcare UK, the UK's leading site for private healthcare services.

I am a regular speaker and commentator on medical tourism and the independent healthcare sector.

CONTENT PUBLISHED BY THIS AUTHOR

The three fundamentals of medical tourism success

Blog, 06 November, 2019

How To Ensure Success In Medical Tourism

Do you know what your international patients think?

Blog, 10 July, 2019

Are experiences of international patients explored as well as they could be?

The medical tourism goldrush is over… or is it?

Blog, 26 June, 2019

Will new entrants succeed where others have failed?

#Brelcome to Portugal… turning threat into opportunity

Blog, 04 April, 2019

VisitPortugal’s creative and positive answer to the Brexit threat

Medical tourism strategy: where does it all go wrong?

Blog, 20 March, 2019

Why Zagreb’s medical tourism “strategic plan” is a sobering lesson

Brexit… the ideal time to promote medical tourism to the UK patient?

Blog, 24 January, 2019

The uncertainty in the NHS is pushing more UK patients to consider treatment abroad

Medical travel lessons of 2018

Blog, 17 December, 2018

What this year’s IMTJ stories and articles can teach us

Head in the sand? Or head in the clouds?

Blog, 18 October, 2018

Choose medical tourism reality, not the promotional hype

Applying best practice in cross border IVF

Blog, 05 July, 2018

Best practice in cross border IVF… Who cares?

Top 25 medical travel destinations

Articles, 16 May, 2018

IMTJ's latest estimate on leading destinations by medical tourism revenue

Medical Tourism: Who’s in and who’s out?

Resources, 30 April, 2018

Keith Pollard, International Medical Travel Journal, IMTJ Medical Travel Summit USA 2018

Charging international patients for IVF

Blog, 22 March, 2018

How much should you charge international patients for IVF?

Where IMTJ leads… others follow!

Blog, 12 March, 2018

Where IMTJ leads… others follow!

Agencies, facilitators… Google is watching you!

Blog, 16 January, 2018

Google warning for medical tourism agencies and facilitators

Measuring medical tourism promotion

Blog, 27 November, 2017

Measuring the ROI from medical tourism promotion

When cosmetic surgery abroad goes wrong

Blog, 05 October, 2017

When cosmetic surgery abroad goes wrong… Who pays?

Win an award... only £695

Blog, 26 July, 2017

Another spurious medical tourism award? A bargain at £695

UK infertility tourism

Articles, 11 July, 2017

NHS shortcomings driving fertility treatment abroad

Unique value proposition in medical tourism

Blog, 18 May, 2017

The unique value proposition in medical tourism... What's yours?

Vetting the realities of global medical travel

Resources, 01 May, 2017

Keith Pollard, Destination Health: The Medical Travel Summit USA

How to create a unique value proposition in medical tourism

Resources, 26 April, 2017

Keith Pollard, IMTJ, IMTJ Medical Travel Summit 2017

Targeting the UK medical tourist

Resources, 26 April, 2017

Keith Pollard, IMTJ, IMTJ Medical Travel Summit 2017

Prepare for the future of medical tourism

Resources, 25 April, 2017

Keith Pollard, IMTJ, IMTJ Medical Travel Summit 2017

Foolish foray

Articles, 01 April, 2017

IMTJ launches medical tourism fake news service

Medical tourism market growth?

Articles, 21 March, 2017

Is the medical tourism market growing?

Target UK medical tourists?

Articles, 09 March, 2017

Should I target the UK for medical tourism?

Medical tourism market size

Articles, 06 March, 2017

How big is the medical tourism market?

5 key medical tourism questions

Articles, 23 February, 2017

Medical tourism... market size, growth, opportunities

Indian medical tourism worth 8 billion?

Blog, 26 January, 2017

India medical tourism market: Worth $8 billion? The reality...

What kind of bird is IMTJ?

Blog, 10 January, 2017

"A bird of a different feather in the colourful aviary of medical tourism"... But what kind of bird?

Why attend the IMTJ Medical Travel Summit 2017?

Blog, 04 January, 2017

Five reasons to come to Croatia for the IMTJ Medical Travel Summit in April 2017

How the IMTJ Medical Travel Summit is different

Blog, 05 December, 2016

Five ways in which the IMTJ Medical Travel Summit is different

UK medical tourism recovery?

Blog, 29 November, 2016

A recovery in outbound medical tourism from the UK?

Gulf medical tourism

Blog, 16 November, 2016

Watch out.... things are changing in the Gulf

Find me a cure

Blog, 26 October, 2016

Desperate measures.... charitable fundraising for treatment abroad

The role of "online" medical tourism

Resources, 21 October, 2016

Keith Pollard: 7th Global Healthcare & Medical Tourism Conference

Cosmetic surgery abroad

Blog, 12 October, 2016

The challenge for cosmetic surgery clinics abroad

Delivering an outstanding international patient experience

Resources, 09 October, 2016

Keith Pollard, Intuition Communication Ltd: IMTJ Masterclass 2016

Visa backtracks on figures

Blog, 22 August, 2016

Correction... The medical tourism industry is nine times smaller than we thought!

Medical tourism trends

Blog, 18 August, 2016

Declining interest in medical tourism?

Any truth to MTA's latest claim?

Blog, 26 July, 2016

Global medical tourism industry value - $439 billion!

Medical tourism and Brexit

Blog, 05 July, 2016

The IMTJ view on Brexit and medical tourism

When will medical tourism reach the tipping point?

Resources, 26 May, 2016

Keith Pollard, Intuition Communication: IMTJ Summit 2016

Lessons from the past

Blog, 31 March, 2016

Is history repeating itself in the Cayman Islands?

Marketing health tourism on the web

Resources, 16 March, 2016

Keith Pollard: The 2nd Bursa Medical & Thermal Tourism Forum

What makes a destination attractive?

Resources, 16 March, 2016

Keith Pollard: The 2nd Bursa Medical & Thermal Tourism Forum

Myth busters: Florida medical tourism

Blog, 26 February, 2016

Florida medical tourism - same myths, same mistakes?

This website looks familiar

Blog, 25 January, 2016

An industry where ownership of content counts for little

Governments boost medical tourism

Blog, 10 December, 2015

When governments fund medical tourism...the rewards are significant

GHTC's new lineup

Blog, 05 November, 2015

Global Healthcare Travel Council strengthens its team

Does your online presence reflect the quality of your care?

Resources, 16 October, 2015

Keith Pollard: IMTEC 2015

Growing industry

Blog, 22 September, 2015

Fertility tourism... A complex market niche

Accountability issues for the MTA

Blog, 01 September, 2015

The MTA.... when will the hype and misinformation stop?

Third age healthcare

Articles, 25 August, 2015

Opportunities in health tourism for the "third age"

Cross border care

Blog, 29 July, 2015

The EU Directive on Cross Border Healthcare: Update

Patient choice

Blog, 29 July, 2015

Comparing hospital performance and informing patient choice

Growing in popularity

Blog, 09 July, 2015

When will medical tourism reach the tipping point? (Part 1)

The EU Directive Getting the Message Across

Resources, 15 April, 2015

Keith Pollard: IMTJ Summit 2015

What do we know about medical tourists?

Resources, 15 April, 2015

Keith Pollard: IMTJ Summit 2015

Medical tourism is safer than you think

Blog, 01 April, 2015

World Medical Tourism Day: Today’s the day!

What problems?

Blog, 09 March, 2015

The top five burning issues in medical tourism

Tear up the rules

Blog, 26 February, 2015

Two more medical tourism facilitators break UK advertising regulations

Know your market

Blog, 20 February, 2015

Malaysia “boob job” advertisement banned in UK

Let's (not) do it again!

Blog, 08 January, 2015

Five medical tourism mistakes that will be repeated in 2015

Best of 2014

Articles, 06 January, 2015

The top ten most popular medical tourism articles in 2014

Should I stay or should I go

Blog, 29 October, 2014

Would you travel abroad for plastic surgery?

Challenge UK

Blog, 21 October, 2014

The internationalisation of UK healthcare…. and the challenge for medical tourism destinations

What's the EU Directive?

Blog, 07 October, 2014

What do patients know about the EU Directive?

Power to the patient

Blog, 17 September, 2014

Patient empowerment as a driver for medical tourism

Why were they arrested?

Blog, 02 September, 2014

Ashya King: Why are these UK parents seeking proton beam therapy abroad?

Best in Europe?

Blog, 27 June, 2014

Want to be the best healthcare provider in Europe? Here’s how…

Talk the talk

Blog, 19 June, 2014

Medical tourism… all talk, little action and no budget?

Medical tourism: all talk, no action

Blog, 09 June, 2014

How do you spend your marketing budget?

It didn't happen, or did it

Blog, 16 May, 2014

Has the EU given doctors the "right to be forgotten" when medical tourism goes wrong?

Facelift Gangnam Style!

Blog, 23 April, 2014

Patients need certificates to prove their identity

Printing Press

Blog, 22 April, 2014

Is certification about quality, or just owning a printer?

Lessons from Passport2Health

Articles, 22 April, 2014

What can be learned from Passport2Health's failure?

The numbers game: 4

Blog, 04 April, 2014

Is medical tourism really 9% of GDP?

Mandatory certification

Blog, 03 April, 2014

Governments suggest medical tourists should be treated to a higher standard

Fly2Cosmetic... Going anywhere?

Blog, 01 April, 2014

Can this newest business make a splash?

Botched bodies

Blog, 20 March, 2014

Cosmetic surgery abroad under the spotlight

Flying blind

Articles, 10 February, 2014

The risks of medical tourism are hard to find

At what price?

Blog, 24 January, 2014

How patient's chose their medical care.

How much??

Blog, 20 January, 2014

Medical tourism.... at what price? (Part two)

Top ten of 2013

Articles, 06 January, 2014

The most popular medical tourism articles of 2013

At what price?

Blog, 19 December, 2013

Is cost of care the only factor?

The Kreativ solution

Articles, 20 November, 2013

The secret of Budapest's success in dental tourism.

Report from MIHTE 2013

Articles, 22 October, 2013

Government and providers must work together to drive a destination

Five medical tourism myths

Blog, 04 October, 2013

Sorting out fact from fiction

Facilitator kickbacks

Blog, 06 September, 2013

Critics draw attention to financial relationships between referrers and hospitals

Cyprus at a crossroads

Articles, 09 August, 2013

The future plans for Cyprus as a medical tourism centre

Cross Border Healthcare

Articles, 29 July, 2013

What is it all about?

PriceWatch 2013

Articles, 23 July, 2013

Participate in IMJT's price transparency survey

Medical abuse

Blog, 15 July, 2013

Stem cell therapies show medical tourism's darker side.

Time for regulation?

Blog, 28 June, 2013

New research into cosmetic surgery tourism

Looks matter

Blog, 03 May, 2013

The perfect body matters, but does the perfect hospital?

Tourism in Nigeria?

Blog, 26 April, 2013

Nigeria wants to be a medical tourism destination... Seriously.

New councils launched

Articles, 02 April, 2013

Two new bodies are trying to bring together medical travel

Survey of medical tourism sector

Articles, 02 April, 2013

Survey highlights the fragmented nature of medical tourism

10 tips for presentations

Blog, 28 February, 2013

10 tips for presenting at a medical tourism event

Top ten of 2012

Blog, 02 January, 2013

The most popular medical tourism articles of 2012

Malaysia, the best kept secret

Articles, 03 December, 2012

How Malaysia is developing as a medical tourism destination

I won an award!

Blog, 20 November, 2012

Do awards mean anything in the medical tourism industry?

Experts needed!

Blog, 02 November, 2012

Is the medical tourism industry struggling from a lack of understanding?

Marketing a destination

Blog, 02 October, 2012

How can we measure a destination's attractiveness?

Dealing with negativity

Blog, 03 July, 2012

Negative reviews are facts of life, and dealing with them more important than ever

Hungary ....Europe's no 1 destination for dental tourists

Resources, 14 June, 2012

Keith Pollard

The numbers game: 3

Blog, 24 May, 2012

Medical tourism skyrockets, or does it?

Is it about price?

Blog, 04 May, 2012

Price is used to judge quality, but quality is also used

PIP implants

Articles, 04 May, 2012

The PIP scandal could provide a landmark case for medical tourism

How to turn the web "window shopper"? into a paying patient

Resources, 27 April, 2012

Keith Pollard: EMTC 2012

Ten things you need to know about medical tourism

Resources, 27 April, 2012

Keith Pollard: EMTC 2012

All that glisters

Articles, 10 April, 2012

San Serriffe made an impact on the medical travel world, but never existed

Classes of medical tourists

Blog, 10 April, 2012

Who do businesses want to attract?

Keeping the customer satisfied

Blog, 23 March, 2012

The Treatment Abroad Medical Tourism Survey draws some startling conclusions

What's in a brand name?

Articles, 06 March, 2012

What part of a brand does a customer remember the logo, the name, or their treatment?

New standards for cosmetic surgery

Blog, 09 February, 2012

Should Europe regulate cosmetic surgery tourism

PIP controversy

Blog, 19 January, 2012

With PIP implants still grabbing headlines what do people do if they aren't satisfied?

Trends for 2012

Articles, 30 December, 2011

We look at the future of medical tourism in 2012

Must do better

Blog, 09 December, 2011

The 2011 Medical Tourism Survey raises concerns over treatment and customer service

Everyone's a critic

Articles, 18 November, 2011

Medical tourism has a bad reputation, but what can we do about that?

A talk about Kevin

Blog, 18 November, 2011

A look at the wider world of blogging and why I write this blog

Turkey, bucking the trend

Articles, 04 November, 2011

In a difficult market Turkey is still making progress, but why?

Medical tourism: Past Present and Future

Resources, 02 November, 2011

Keith Pollard: International Health Tourism Congress in Istanbul

Misspell Bumrungrad? Visit the MTA

Articles, 27 October, 2011

MTA's domain registration activities steal away Bumrungrad's visitors

Gamete shortage

Articles, 27 October, 2011

Will changes to donation payment help solve the lack of UK sperm and eggs donations

Beware the "brandjacker"

Blog, 13 October, 2011

It can be all too easy for a domain name speculator to hijack your brand

Do we need an EU Health Tourism Certificate?

Resources, 12 October, 2011

Keith Pollard: EU Symposium, "Health tourism - Establishing a new culture in Europe"

Can Europe lead the way?

Articles, 07 October, 2011

Can Cross Border Healthcare help develop medical tourism in Europe

Marketing medical tourism online

Resources, 06 October, 2011

Keith Pollard: Latvian Health Tourism seminar

An introduction to medical travel

Resources, 06 October, 2011

Keith Pollard: Latvian Health Tourism seminar

Is cosmetic surgery tourism safe?

Blog, 15 August, 2011

A new survey highlights surgeons' concerns of cosmetic surgery abroad

The future of spa tourism

Articles, 01 August, 2011

Dr László Puczkó presents a report on the future of spa tourism.

Google's abandoned health records

Blog, 01 July, 2011

Google retires Google Health, scrapping plans for "global patient records"

Actions not words

Blog, 16 June, 2011

Why you should believe your customers actions not their claims.

The Slumbering Giant of Medical Travel: the UK in the medical tourism market

Resources, 25 May, 2011

Keith Pollard: EMTC 2011

After the gold rush

Blog, 06 May, 2011

What have we learned from the gold rush of medical tourism?

Medical tourism: International Patient Streams Past , present, and future

Resources, 04 May, 2011

Keith Pollard: EMTC 2011

Medical Tourism: After the Goldrush

Resources, 04 May, 2011

Keith Pollard: EMTC 2011

A new dawn

Blog, 15 February, 2011

Cross-border healthcare could cause a surge of patient numbers from abroad

The numbers game: 2

Blog, 13 January, 2011

What exactly is a medical tourist anyway?

Thousands, not millions

Articles, 05 January, 2011

A new study reveals the real numbers of American medical tourism

Is medical tourism safe?

Blog, 10 December, 2010

Can the patient ever be sure that the treatment will work?

Opportunities in health tourism: World Travel Market 2010

Resources, 12 November, 2010

Keith Pollard: World Travel Market 2010

The global healthcare problem

Blog, 08 November, 2010

Is medical tourism the solution?

Accidental medical tourism

Blog, 06 October, 2010

Treating tourists is a far more mature industry, what can we learn from them?

Where are we now?

Articles, 17 September, 2010

An update on the EU directive on Cross Border Healthcare

The slumbering giant

Blog, 27 August, 2010

How the NHS is posed to become a major figure in medical tourism

UK regulation changes

Blog, 24 August, 2010

The rise of infertility treatment in the UK may be self limiting

Abandon ship!

Articles, 06 August, 2010

Keith Pollard explains why we should abandon medical tourism

Lessons from the gold rush

Blog, 27 July, 2010

Medical tourism...lessons from the California gold rush

Recession proof?

Articles, 02 July, 2010

Keith Pollard talks on why infertility tourism could be recession proof

The Do's and Don'ts of Medical Tourism

Resources, 30 June, 2010

Chris Fearne: Malta Medical Tourism Summit 2009

Future of Medical tourism: Presentation

Resources, 30 June, 2010

Keith Pollard: Destination Health, London Olympia 2010

Let's hear the patient's voice

Blog, 25 May, 2010

The IMTJ survey revealed some interesting insight into the state of the industry

Climate Survey 2010 results

Articles, 10 May, 2010

Keith Pollard reports on the IMTJ Medical Tourism climate survey

Destination Wales

Blog, 29 April, 2010

Why would a US patient travel to Wales for sinus surgery?

US healthcare reform

Blog, 02 April, 2010

How does the US healthcare system stand up against the UK's?

New insight into infertility tourism

Blog, 01 April, 2010

A new paper highlights the growth of 'infertility tourism' in Europe

What is a medical tourist?

Articles, 12 March, 2010

Medical tourism statistics: Comparing apples with apples ....

Light in the tunnel

Blog, 02 February, 2010

Is medical tourism on the road to recovery?

Outlook for 2010

Blog, 14 January, 2010

Was 2009 a good year for medical tourism?

The outlook for 2010

Articles, 14 January, 2010

Reality bites in the market, what can we expect for 2010?

Korea's medical tourism

Blog, 14 December, 2009

South Korea may be a latecomer but may be the industry's big winners

Patients judging quality

Articles, 27 November, 2009

How can patients make an informed choice?

The dental capital of Europe

Blog, 19 October, 2009

Budapest's facilities are second to none, so why is going abroad about cost not quality?

Practice makes perfect

Blog, 29 September, 2009

New doctors cost lives, but can healthcare statistics help patients make better choices?

Transparency and fraud

Blog, 22 September, 2009

How trustworthy are services bought online in world of medical tourism?

Dental doubts

Blog, 17 September, 2009

The Irish Dental Association publishes a survey raising doubts on medical tourism

Marketing medical tourism: Malta Conference

Resources, 20 July, 2009

Keith Pollard: Malta Medical Tourism Summit 2009

Past experience and patient choice

Articles, 09 July, 2009

Keith Pollard talks on how patient choice is affecting the market?

IVF in Europe

Blog, 01 July, 2009

Keith Pollard talks on upswing of IVF clinics in Europe

A bitter lesson

Blog, 11 June, 2009

What can we learn from the Clydebank failure?

Patient choice

Blog, 28 May, 2009

Does the NHS offering choice of hospitals provide lessons for medical tourism

War of the words

Blog, 15 April, 2009

Medical tourism or medical travel?

Challenges of the industry

Blog, 14 April, 2009

A recent conference in Budapest highlighted challenges of the recession

A word of warning

Blog, 13 April, 2009

A woman from Wales is seeking a case against a Belgian clinic in the UK courts

An all time high

Blog, 25 March, 2009

NHS employs more staff now than at any point

American tourists dream

Blog, 12 March, 2009

Changes to America's healthcare system may kill the dream of the American tourist

EU votes on medical tourism

Blog, 10 March, 2009

Members vote on changes to EU Cross Border Healthcare

The nod from the Lords

Blog, 25 February, 2009

The Cross Border Healthcare directive is slowly making it's way through the government

Smoke and mirrors

Blog, 18 February, 2009

When is a medical tourism facilitator a medical travel agent?

What can we learn

Blog, 15 January, 2009

Can we make any predictions from previous recessions?

How well written are websites?

Blog, 12 January, 2009

Many medical travellers are turned off by poorly written websites

Marketing in a downturn

Blog, 08 January, 2009

Discussing conflicting views on marketing during economic downturn

Marketing in a downturn

Blog, 08 January, 2009

Discussing conflicting views on marketing during economic downturn

What can Google tell us?

Blog, 01 December, 2008

Can meta-data tell us more about healthcare?

Survival of the fittest

Blog, 01 December, 2008

How will the medical tourism industry respond to the global recession?

Winners and losers in medical travel: International Medical Travel presentations

Resources, 19 November, 2008

Keith Pollard: IMTC 2008

Predicting the future

Blog, 13 November, 2008

The latest NHS hospital data may show where future demand for medical tourism lies

How to run a conference

Blog, 13 November, 2008

The top ten recommendations for a medical tourism conference organiser

Ratings and reviews

Blog, 22 October, 2008

We look at Treatment Abroad's new rating and review system.

What is a name?

Blog, 28 August, 2008

How much would you pay for a .com?

Boosting health tourism

Blog, 02 July, 2008

Will creation of a Cross Border Healthcare systems boost medical tourism

Making the right choice

Blog, 25 May, 2008

Online services are springing up, but can they help people make the right choice?

The numbers game

Blog, 13 May, 2008

Do the numbers of medical tourism make sense?

A code of practice

Blog, 11 March, 2008

Treatment Abroad have introduced a new code of practice for healthcare providers

MRSA concerns

Blog, 31 January, 2008

Are infection rates driving patients abroad?

Cross-border Healthcare delayed

Blog, 29 January, 2008

Cross-border healthcare could be delayed, redrafted or withdrawn

Driving patients abroad

Blog, 10 January, 2008

High costs sent patients abroad for dentistry

Cross-border Healthcare boost

Blog, 19 December, 2007

The new EU directive hopes to boost international medical travel

Tourism without travel?

Blog, 14 December, 2007

Patients are willing to travel abroad for treatments, how about down the motorway?

NHS pays for treatment abroad

Blog, 04 December, 2007

A British patient successfully recouped costs of treatment abroad from the NHS

EU boosting medical tourism

Blog, 26 November, 2007

New proposals may increase patient mobility in Europe

EU boosting medical tourism

Blog, 26 November, 2007

New proposals may increase patient mobility in Europe

Under fire

Blog, 20 November, 2007

More and more attention is being drawn to quality of treatment abroad

Under fire

Blog, 20 November, 2007

More and more attention is being drawn to quality of treatment abroad

Good news for medical tourism

Blog, 14 November, 2007

A new index provides some insights into the UK as a source for outbound medical tourist

Good news for medical tourism

Blog, 14 November, 2007

A new index provides some insights into the UK as a source for outbound medical tourist

Hot off the presses

Blog, 11 November, 2007

The UK press provides favourable coverage to medical tourism

How many medical tourists?

Blog, 18 April, 2007

We've completed the first survey of medical tourism market

IMTA announced

Blog, 18 April, 2007

The IMTA seeks to represent medical travellers

A boom abroad

Blog, 01 December, 2006

Cosmetic surgery is becoming acceptable in the UK, and the industry booming

Going cheaply

Blog, 03 October, 2006

We have just published an independent survey of medical tourism prices

Destination: India

Blog, 02 October, 2006

Is India the top global destination for medical tourism?

NHS going overseas

Blog, 02 October, 2006

Should the NHS extend patient choice to hospitals overseas?

A growth business

Blog, 01 October, 2006

More and more patients are travelling afield for cosmetic surgery

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