Ralf Krewer

International Marketing Director, Bangkok Hospital, Thailand

Ralf Krewer has studied Mandarin in China before eventually graduating in Vietnamese, Chinese and Political Science at SOAS, University of London in 1996. Since then he has lived and worked in China and Thailand. In 2000 he started to work for Bangkok Hospital, originally as Foreign Affairs Coordinator (until 2002), then as International Marketing Manager and since 2008 as International Marketing Director.

His assignment was and is to build up international business for the hospital by creating a referral network which today comprises of more than 50 countries in Asia, Africa, Australia and Europe. Ralf has extensive experience in setting up Overseas Offices for the hospital (Bangladesh, Bhutan, China, Cambodia, Myanmar and Vietnam), contracting with Third Party Payers (Insurances, Government Accounts, Corporate Payers) and especially in setting up Facilitator Networks world-wide.

Besides marketing, he is also involved in creating innovative services for the international medical traveller to enhance their experience in the hospital. Since 2013 Ralf is also responsible for international business development for 12 hospitals in the Bangkok Dusit Medical Services Group.

CONTENT PUBLISHED BY THIS AUTHOR

Delivering a "start to finish" patient experience

Resources, 09 October, 2016

Ralph Krewer, Bangkok Hospital: IMTJ Masterclass 2016

What makes a great medical tourism facilitator?

Resources, 26 May, 2016

Ralf Krewer: IMTJ Summit 2016

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