How are brands shaped by events beyond their control?

 

FURTHER CONTENT PUBLISHED BY THIS AUTHOR

Building an international brand

Resources, 30 April, 2018

Ilan Geva, Managing Director, Ilan Geva & Friends

How the patient experience drives the global brand

Resources, 01 May, 2017

Ilan Geva, Destination Health: The Medical Travel Summit USA

How to build your clinics brand - marketing for medical tourism

Resources, 26 April, 2017

Ilan Geva, Ilan Geva & Friends, IMTJ Medical Travel Summit 2017

Consumer behaviour: The forgotten science of medical travel

Resources, 26 May, 2016

Ilan Geva: IMTJ Summit 2016

What’s in a brand? The art and science of destination branding

Resources, 15 April, 2015

Ilan Geva: IMTJ Summit 2015

The Other Side

Articles, 22 December, 2014

Do governments destroy their own countries' brand?

"Destination branding"

Articles, 03 December, 2012

What is this latest buzz phrase all about?

Branding & Advertising, Strategic Marketing Thinking

Resources, 01 May, 2012

Ilan Geva: EMTC 2012

The brand

Articles, 08 July, 2011

Ilan Geva talks about what branding means in medical tourism

RELATED ORGANISATION/FACILITIES

Advertisement

ADD AN EVENT

Are you running a medical travel event?

Get a FREE basic listing on the IMTJ website.

ADD AN EVENT
 
 

Stand out from the crowd with a featured event. Find out more about our advertising packages.

Related Articles

Recovering from COVID-19

01 April, 2020

OECD view on rebuilding global health and wealth

COVID-19: global medical travel crisis

12 March, 2020

Now a pandemic, coronavirus will hit medical tourism hard

US outbound health and wellness

20 February, 2020

How do US medical travellers choose a destination?

USA healthcare reforms: why it matters to medical tourism

09 January, 2020

Targeting outbound US patients? Understand American healthcare first

China boosts inbound medical tourism offer

06 November, 2019

New policies push China's Hainan pilot zone