Keith Pollard talks on how patient choice is affecting the market?

An article by Keith Pollard, Managing Director of  Intuition Communication  on how patients are becoming healthcare consumers, and how medical tourism businesses and overseas healthcare providers can capitalise on the opportunities for increasing their medical tourism business through current and past patient experiences. The first in a series of articles on marketing for medical tourism…

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As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, Keith Pollard is one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. He has been involved in private healthcare, medical travel and cross border healthcare since the 1990s. His career has embraced the management of private hospitals in the UK, research and feasibility studies for healthcare ventures, the marketing and business development aspects of healthcare and medical travel and publishing, research and consultancy on cross border healthcare.