San Serriffe made an impact on the medical travel world, but never existed

The IMTJ Special Report on medical tourism in San Serriffe published on April 1st certainly made an impact in the medical travel world, receiving extensive coverage and attracting applications from potential business partners, consultants and advisors! The report detailed a $2 billion project to develop a “medical city” on the Indian Ocean island of San…

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As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, Keith Pollard is one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. He has been involved in private healthcare, medical travel and cross border healthcare since the 1990s. His career has embraced the management of private hospitals in the UK, research and feasibility studies for healthcare ventures, the marketing and business development aspects of healthcare and medical travel and publishing, research and consultancy on cross border healthcare.