| What's a domain name worth? Especially in the growth business of medical tourism |
What's a domain name worth? Especially in the growth business of medical tourism.
The Medical Tourism Association (of which my Company is a member) has recently announced that it is handling the sale of the domain name medicaltourism.com, on a commission basis. A reserve price of around $100,000 has been put on the sale.
Which raises the question of how you value a domain name and what is one actually worth?
The domain medicaltourism.com was originally owned by Sparrow Mahoney, who ventured into medical tourism after experiencing low cost surgery in Croatia after a car accident. Sparrow has now flown the medical tourism roost.The domain has been bought by a third party looking to make a fast buck.
Here’s a few recent domain sale prices in the health sector:
So, would you pay $100,000 for medicaltourism.com?
There is certainly some value in the domain name.The words within a domain name can influence Google rankings, but it's certainly not a major factor. There's value in a domain name if it's associated with a strong brand or an existing web presence.
With regard to medicaltourism.com:
Bidding will take place at the World Medical Tourism and Global Health Congress in San Francisco in September.Any offers?
I am Executive Chairman of LaingBuisson International Ltd, a major provider of healthcare business intelligence. Our websites include International Medical Travel Journal, Treatment Abroad, the medical tourism portal, DoctorInternet, the Arabic medical tourism portal and Private Healthcare UK, the UK's leading site for private healthcare services. I am a regular speaker and commentator on medical tourism and the independent healthcare sector.
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