This week I have been prompted to consider what’s going on the wider world of blogging and online content... what blogging is about and why I write this blog.
This week I have been prompted to consider what’s going on the wider world of blogging and online content... what blogging is about and why I write this blog.
To give some focus to the issue... “we need to talk about Kevin” (a great book... seeing the film this week).
The Kevin we need to talk about, as online content providers and medical tourism people is Kevin Rude, the Health Team Director at Medical Treatments Management, whose “blogging” has sparked a debate on various discussion forums on Linked In such as Medical Tourism & Travel Developers.
Recently various forums and most of the medical tourism groups on Linked In have been bombarded with Kevin’s blog posts. There have been such gems as:
But there were some that appeared to have some relevance to medical tourism:
These blog posts attracted my interest and that of others in the industry. I went to take a look at Kevin’s MTM Blog. Lots of interesting stuff..... but some of it seemed familiar. In fact...very familiar....was I reading my own words in places? So I did some exploring.
Kevin’s MTM Blog is packed with insight, opinion and analysis.... but none of it appears to be his own insight, opinion and analysis. The blog is “written by” Kevin and other contributors such as “Omar” and “Karen”.
Look deeper and you will find that much of the blog content originates from a host of reputable online publishers – New York Times, San Francisco Chronicle, McKinsey Chronicle, Society for Public Health Education (SOPHE), A.D.A.M. Foundation and others. In many cases, what Kevin and his blogging team do is make a straight copy of original and copyrighted material from a publisher’s web site and paste it as a “blog article”. Then they post a link to the original article at the bottom of the blog post.
Compare:
Spot the similarity....?
Kevin’s “link bombing” of the Linked In groups with his blog posts sparked a bit of a reaction.
Kevin has carried on regardless and seems to think there’s no real issue here. He says he posts a link to the original article at the bottom of the blog post. So that’s OK, he says. What’s the problem?
According to Kevin....
“The internet is about sharing information, the credit is a link back”
He’s right ... the internet is about sharing information, but it should not be about stealing information.
There’s a thing called copyright and it applies to the web just as much as printed materials. The downside of the web is that it is very easy to copy and paste other people’s work, claim it as your own and “share” it with others. Copyright is there to protect people and businesses (like mine!) that invest in editorial, that pay writers and journalists to pour their intellect into writing articles that provide insight, opinion and analysis.( If you want to know more about copyright, see World Intellectual Property Organization.)
IMTJ, New York Times, San Francisco Chronicle, McKinsey Chronicle and others pay people to write for their journals and for their readers. They don’t pay them to write for Kevin (even when he is generous enough to provide a link back to the original article.)
So, Kevin, please take note!
And here’s a challenge for Kevin.. one blog article that is “all your own work” and that provides insight, opinion or analysis of the medical tourism market. You run a medical tourism facilitator business.... so tell us what YOU think.
If it’s any good, we’ll post it on IMTJ.
Keith Pollard
As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, I am one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. I am a regular speaker and commentator on medical tourism and the independent healthcare sector.
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