The most popular medical tourism articles of 2012

What were the top ten most popular medical tourism articles on IMTJ in 2012?

What were the top ten most popular medical tourism articles on IMTJ in 2012?

If you missed them, here they are. It’s your chance to find out what was hot in medical tourism in 2012 and the topics that attracted attention.

1. Medical Tourism Marketing: A model of destination attractivenessIs destination attractiveness the new buzz phrase in medical tourism? Have we abandoned “medical tourism clusters”… Let’s hope so!
2. How much has the world of medical tourism changed?Not a great deal apparently…. The world recession dampened the enthusiasm for tourism of all types but there’s still plenty of hype out there.
3. The medical tourism numbers game: Part 3… “Medical tourism skyrockets”Yep… the hype continues. Let’s hope that 2013 is the year when reality bites in the medical tourism numbers game and the pundits and speculators get out their calculators and do some basic Maths.
4. Medical tourism…it’s not about price!But many around the industry are still convinced that it is. Never forget… “If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”
5. The medical tourism industry: healthcare experts needed! “When I go to medical tourism conferences, I am always surprised at how many people are in marketing. It seems like an industry much more dominated by the business and the marketing people rather than the healthcare people.”
6. Forget global. Think local… The upside down world of medical tourismIs the mantra of “global healthcare” just a meaningless phrase when it comes to medical tourism? Regional medical tourism, and domestic medical travel are becoming the reality.
7. The challenges of healthcare investment and provision in the Middle EastThe Middle East has proved to be a rich source of patients for medical tourism destinations. Will the building of more “Healthcare Cities” affect patient flow in medical tourism?
8. Should medical tourism facilitators be regulated?Yes… says one of the UK’s leading medical travel facilitators. But will it ever happen? And who will be the regulators?
9. What class of medical tourist do you want to attract?Spain… cosmetic surgery for the working class? The Czech Republic… cosmetic surgery for the discerning patient?
10. Cosmetic surgery tourism: Keeping the customer satisfied…Cosmetic surgery patients are hard to please. What does this say about the quality of service provision in cosmetic surgery tourism and should we be concerned?
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As Editor in Chief of International Medical Travel Journal (IMTJ) and a Healthcare Consultant for LaingBuisson, Keith Pollard is one of Europe’s leading experts on private healthcare, medical tourism and cross border healthcare, providing consultancy and research services, and attending and contributing to major conferences across the world on the subject. He has been involved in private healthcare, medical travel and cross border healthcare since the 1990s. His career has embraced the management of private hospitals in the UK, research and feasibility studies for healthcare ventures, the marketing and business development aspects of healthcare and medical travel and publishing, research and consultancy on cross border healthcare.