Collision & collaboration – models of international development in health & wellness


International health, wellness, dental and medical travel, including retirement, are seen as business sectors with great development and market potential. Too often, however, the anticipated benefits never materialize, despite significant efforts by governments and private businesses. Why?

Attend this IMTJ Workshop and discover how to create, build and grow a sustainable business in the health and wellness sector.

  • Business development professionals will come away from this program with clear models for making informed choices.
  • Government and regional representatives will better understand their roles in sector development.
  • Thought leaders will be challenged to apply state-of-the-art tools in these emerging markets.

Workshop content

While there is no single one-size-fits-all approach to successful business development in the international trade sectors, global models are emerging which can provide insights and guidance to these important questions:

  • How can private enterprises, such as hospitals, clinics, and retirement destinations in a specific marketplace area, compete and collaborate effectively without hurting the overall market?
  • Can small or early stage businesses compete effectively with larger, more established actors, while complementing each other’s capabilities?
  • What is the proper role of government and other public agencies vis-a-vis private enterprise in the successful development of destination cities, regions, or countries?

This interactive workshop will delve into successful models of regional collaboration and offer insights which can be leveraged for success. A special focus will be case studies that highlight what has worked in various places in the world.

Workshop outline

  1. International trade in health, wellness, dental, medical and retirement – an overview
  2. Case studies of collaboration across health, tourism, economic development and other sectors
  3. Public & private financing models
  4. The roles of regulators and other governmental and quasi- governmental agencies
  5. Models of multi-sector development including clusters

Workshop facilitators

Elizabeth Ziemba

Elizabeth Ziemba is the Founder and President of Medical Tourism Training, the first and only company dedicated solely to delivering on-line and on-site skills and education designed for the international healthcare travel sector. With a focus on improving the patient experience, Medical Tourism Training offers clients the knowledge to build customer service systems and international patient departments that are effective and customer-centered. As a consultant in the private and public health care sectors, Ms. Ziemba works with clients to pinpoint problems and develop research-driven solutions. Elizabeth can find the formula for success for your organization.

Irving Stackpole

As President of Stackpole & Associates, a leading healthcare market research, marketing and organizational development consultancy, Irving Stackpole brings more than 35 years of experience in all facets of the healthcare sector. With clients around the world, Mr. Stackpole has helped international healthcare & medical travel organizations in the US, Central America, South America, Europe, the Middle East and Asia succeed in the medical tourism sector. The breadth and depth of Irving’s knowledge about research and marketing generate unexpected connections for extraordinary results.

Keith Pollard

Keith Pollard is the CEO of Intuition Communication Ltd, a web publishing business in the healthcare sector, and Managing Editor of International Medical Travel Journal. The company owns and operates a network of internet portals & web sites that provide advice and information for patients in the UK and overseas who are seeking treatment and healthcare services. Mr. Pollard is an informative, entertaining and experienced speaker addressing issues in the UK private healthcare sector and the international healthcare, medical tourism and health tourism sectors. Keith shares his knowledge and insight of the health tourism sector to enable you to build your business on a sound foundation.

How to book

The workshop is available free of charge to registered paying delegates at the International Health and Wealth Conference.

  1. Book a place at the IHW Conference - book now. IMTJ subscribers benefit from a 20% discount. Use the special code: [email protected] when booking
  2. Register here to attend the workshop




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IMTJ Medical Travel Summit 2020

22 September, 2020 to 24 September, 2020