British pursuit of health and wellness tourism increases


Health tourism and health travel are on the up as 94% of British people now seek holidays to pursue health and fitness, says The Body Holiday survey commissioned by wellness travel agency Health and Fitness Travel. 85% are now willing to try a health and fitness holiday to improve their body and mind.

Choosing a holiday including health and fitness is very important to 82% when they are away from home with spa treatments, fitness classes, land and water based sports being the most sought after. 85% are likely to try new forms of exercise or body treatments on holiday so they can open their minds to new experiences.

Paul Joseph of Health and Fitness Travel says “Gone are the days when people want to return from holiday feeling sluggish with waistbands that little bit tighter. With our collective life spans increasing by approximately 30 years, the importance of a healthy lifestyle has never been so important. More people lead cash-rich and time-poor lives making it harder to focus on their own well-being. A health and fitness holiday can be a great way to reset the body, learn a new approach and develop good habits to bring home. Ditching waist-expanding getaways for active and healthy holidays combines the fun of travel with fitness focussed activities such as yoga, beach boxing and hiking.”
The survey was conducted by Dennis Publishing on behalf of Health and Fitness Travel with 1,290 men and 1,290 women totalling a response of 2,580 people nationwide.

Another British firm, Obsidian Health Retreat based in Alicante, agrees that British people desperate to get more help with obesity and diabetes are looking overseas.

Run by Andy and Carol West, in 2011 Obsidian opened Europe’s first year-round health retreat offering prices at an affordable holiday rate. This helped Type 2 diabetics to control and in some cases reverse their condition, and for its dramatic weight loss results; places available in 2011 sold out within weeks of opening.

Obsidian has now launched Europe’s first nutritarian hotel with 26 rooms and suites.  The hotel offers pioneering and advanced diet and fitness techniques from around the world to combat weight, diet and lifestyle related illnesses and promote wellbeing. A nutritarian hotel offers a nutrition-rich plant-based vegan and juicing diet, which provides an abundance of micronutrients. The difference with the nutritarian approach is that it fulfils all food groups (including protein) and ensures the body gets all the vital nutrients, enzymes and vitamins it requires.

Complimentary treatments are also available: Colon hydrotherapy, meditation, hypnotherapy, Swedish massage, colon massage, crystal massage, bio-resonance, Reiki, metamorphic or Indian head massage; food intolerance testing, facials, manicures and pedicures and life coaching,

Andrew West says, “More people are taking a DIY approach to their health and searching out new ways to lose weight, get educated, ditch long term medication and kick start a more healthy lifestyle. Taking control of your own life and health is something we promote so strongly at the retreat and we give guests the tools to make not just short term change but longer term lifestyle adjustments too.”



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