Chinese outbound travel continues to rise

 

Some of the key points made in the article about outbound travel flows from China include:

  • The USA still ranked among the top 10 most popular destinations for Chinese travelers in May, but the 10% dip in tourist numbers matched with the 11.9% decrease in Chinese tourism spending in New York in Q1 2019 gives a bleak picture for the road ahead.

  • Although traditional Western European destinations remain highly appealing, the highest growth is taking place in southern Europe where Chinese are looking for new and exciting destinations. Year-on-year increases of Chinese tourists include Montenegro 44%, Serbia 39%, Croatia 53%, and Cyprus 125%. Admittedly, such growth is launching from a relatively low base, but the increasing ease of accessing these locations coupled with smart visa schemes is aiding such growth.

  • New Zealand’s dispute with China over Huawei’s potential 5G network in addition to diminishing trade between the two countries has seen tourism numbers decrease by 21% year-on-year.  Meanwhile in Australia, despite experiencing slowing growth, the total spending of Chinese tourists has increased 10%.

  • Growth across Asia remains fairly stable, although Vietnam and Thailand, two longtime go-to destinations for Chinese travelers saw 3.3% and 8.5% respectively.  Myanmar is experiencing exponential growth at 140% and with strong numbers coming through China travel H1 2019. Japan saw numbers also grow 11.7% H1 2019, and South Korea seems to be finally recovering from 2017’s tourism ban with a 30% increase so far this year. 

For an analysis of the outbound medical travel flow from China and destinations which are attracting Chinese medical tourists, sign up to the IMTJ Country Profiles. 

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