Focus on patients from other African states

 

Chief executive officer,  Nomfundo Komba, said in the article that "statistics show that African patients made up 88.7% of the total number of medical tourists visiting South Africa during that time [2003-08]".

Med-Afrique has recently concluded a partnership with Life Healthcare, the largest healthcare group in Southern Africa with over 65 state-of-the-art facilities, to give its customers access to these facilities and the healthcare professionals practicing there.

In the article, Komba identifies her target markets as Nigeria, Kenya, Ghana, Ethiopia and Tanzania; these being the current primary importers of medical services. "The Francophone countries are also key markets into which we will expand as the business grows", she said.

Med-Afrique charges a percentage-based service fee to patients for services rendered, with Komba saying it had steered away from a fixed service fee as the proportionate cost was heavily influenced by the type and cost of treatment sought.

"The percentage-based service fee makes our services more affordable to more African clients," she said.

For an in-depth analysis of medical tourism in South Africa, visit the IMTJ Country Profile.

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