How should clinics advertise their services?

 

Irena Rapoport from Israel expressed her preference to promote clinic services at business to business meetings, like those offered at ITB Berlin. "The internet and social media have produced an information tsunami" she said, "although their use is fully justified as advertising channels. Personal contacts, selectively deployed ambassadors who have seen the offers for themselves on organised familiarisation trips are also very important in marketing by travel companies, particularly those that are newcomers to the market. Tour operators and clinics should be selectively brought in contact with one another."

Mert Demirsoz from Turkey argued; "Different cultures demand different advertising and marketing channels. In Africa, potential customers are less acquainted with the internet, so personal contacts have a much more important role to play. But without the use of electronic channels, business would be totally unable to function."

Emre Ali Kodan of Turkish company Baki International Health & Travel Solutions, saw the pre-eminent role of social media in helping the widespread promotion of brands, but without the ability to distribute in-depth information. He raised the question of why many more potential patients do not seek direct contact with clinics abroad. "Here it is a matter of trust and security, which a travel agent or tour operator acting as a contact person in the customer’s own country can offer. For this profession one must be a citizen of the world", he said.

Advertisement

ADD A NEWS ITEM

Do you have some news or a press release that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.

ADD NEWS

Related News

Wellness tourism award

15 July, 2019

WTA to recognise wellness projects

China’s Shanghai medical tourism campaign

09 July, 2019

Shanghai extends brand campaign to healthcare

Japan medical tourism

09 July, 2019

Why Chinese medical tourists are heading to Japan

Malaysia’s international healthcare travel campaign

04 July, 2019

Malaysia Year of Healthcare Travel is coming for 2020

UK hospital-hotel partnerships

04 July, 2019

London’s Bupa Cromwell partners with luxury services