Kenya targeting medical tourism

 

The deal that seeks to put Kenya on the medical tourism map will start by targeting clients from the larger East African region.

The government has been keen on tourism product diversification with initiatives on global advertising to revive the tourism industry that has witnessed reduced arrivals from key source markets over the last three years. Among these new targeted areas is medical tourism.

Within Africa a large number of people seek medical services in other countries and Kenya is targeting the better off individuals prepared to pay for good care, rather than poor Africans scraping money for the cheapest possible deal.

Target countries include Burundi, Ethiopia, South Sudan and Somalia.

Whether Kenya can compete on high-end medical tourism against Europe, the Middle East and even South Africa remains to be seen.

The Kenyan National Hospital Insurance Fund does send members and their dependents to India for treatment, via A&K Global Health.

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