Malaysia Healthcare launched

 

The Health Ministry of Malaysia has launched a "Malaysia Healthcare" logo and website as part of a concerted effort to promote medical tourism in Malaysia.

Health Minister Datuk Seri Liow Tiong Lai who launched the branding exercise said the logo with its tagline ‘Quality care for peace of mind’ was a part of collaborative efforts between the government and private sector, "The website will serve as a gateway for potential patients and visitors to explore what the Malaysian healthcare services sector has to offer in terms of medical treatment options, state-of-the-art health and medical facilities and general information on Malaysia. Thirty-six private hospitals in the country had been identified to promote the healthcare travel programme, and we hope more hospitals and dental clinics will participate.”

The ministry is proposing setting up the Malaysia Healthcare Travel Council to work with the economic planning unit, relevant government agencies and the Association of Private Hospitals of Malaysia, to promote the industry locally, champion the industry by consolidating the strengths of the government and private hospitals, and promote it overseas.

According to the minister, the number of foreign patients has increased almost ten-fold from 39,114 patients in 1998 to 374,063 in 2008, while the revenue generated from their hospital bills had grown from RM14.1 million to RM299 million during the same period, which was a compound growth rate of 35.7%.

The minister added, ""When the industry is gradually developed, we will be able to attract top medical practitioners from overseas to come to Malaysia, and this will be good for the healthcare industry. The multiplier effect of health tourism would be boost for other tourism-related industries such as hotel and transportation because foreign patients with accompanying family and friends would also use these services.”

Malaysia Healthcare promotes Malaysia as;

  • Unprecedented value for money

  • World-class practitioners

  • Ease of entry

  • Competitive prices

  • Clinical competency

  • Multi-ethnic, multi-cultural, multi-lingual

The Health Ministry wants all hospitals in the country to be accredited by the Malaysian Society for Quality in Health (MSQH). Medical development division director, Datuk Dr Azmi Shapie said this was vital to ensure that the healthcare services offered by the hospitals nationwide would meet international standards,” We will continue cooperating with the MSQH to ensure that each hospital and healthcare provider will meet the MSQH accreditation standard,"

MSQH is the national accreditation body for hospitals especially in terms of healthcare facilities, services and management. Of the total 137 government hospitals nationwide, 62 have been accreditation by the MSQH, while of 435 private hospitals, only 17 are MSQH-accredited, say the government. But that only totals 79, and the latest MSQH total is 82.As the MSQH accreditation is only valid between one and three years, MSQH-accredited hospitals need to continuously upgrade the standard and quality of their services.

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