Malaysia Year of Healthcare Travel is coming for 2020

 

The Malaysia Year of Healthcare Travel 2020 (MYHT 2020) campaign will seek to reinforce Malaysia in the world's consciousness as a reputable, global healthcare travel destination. A new customer campaign in line with MYHT 2020 (called Share My Experience) will be unveiled to focus markets in the Asian region this year.

The Malaysia Healthcare Travel Council (MHTC) is targeting several new ASEAN markets and the Middle East as it continues to establish Malaysia as a leading global destination for healthcare. It has offices in Myanmar and Vietnam and is in talks with Brunei and Cambodia to encourage more medical tourists. Other targets within the Middle East are Qatar, Saudi Arabia and Oman.

MHTC is actively promoting its 79 member hospitals to Vietnam, Myanmar, Cambodia and Brunei – as well as Bangladesh – and several countries in the Middle East such as Qatar, Oman and Saudi Arabia.

Among the areas that Malaysian hospitals excel at are cardiology, oncology, fertility, orthopaedics and cosmetic surgery. MHTC promotes treatments that have a high return. Malaysia is promoting itself as the ‘Cardiology and Fertility Hub of Asia’ with its National Heart Institute, and the 33 centres which support it. Its strong in-vitro fertilisation (IVF) success rates are above the global average.

MHTC has an aim of achieving RM2.8 billion (US$673m) in medical tourism revenue in 2020.

Indonesians make up about 60% of medical tourists in Malaysia, while the remainder are mainly from China and the Middle East region.

Advertisement

ADD A NEWS ITEM

Do you have some news or a press release that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.

ADD NEWS

Related News

Middle East medical travel trends

22 July, 2020

Report predicts medical and health tourism growth

UK cosmetic surgery increase

22 July, 2020

Rise in online surgery consultations in the UK

Thailand: medical tourists from August

22 July, 2020

Plans for inbound medical travel to Thailand

Iran inbound medical travel

07 July, 2020

Iran to target more Afghan patients

US fertility services

26 June, 2020

Recovery for US clinics predicted in 2021