Maldives targets key travel markets

 

The Maldives is open to international visitors. The Maldives Marketing & PR Corporation (MMPRC) has said that most its 156 resorts in operation will reopen to guests by the end of October 2020 following health and safety measures set out by the Ministry of Tourism.  All resorts must have a Safe Tourism licence and have a certified medical personnel on call.

71 resorts have already opened in the Maldives, including Kudafushi Resort & Spa, Angsana Resort & Spa, and Emerald Maldives Resort & Spa . During September, a further 29 Maldivian resorts will safely welcome back tourists, including Hideaway Beach Resort & Spa. An additional 46 resorts will open in October. This will mean 94% of resorts in the Maldives will be open for business ahead of the key winter sun travel months.

In line with the comprehensive COVID-19 safe tourism guidelines and hygiene certification programme issued by the Maldivian Ministry of Tourism, all 156 resorts situated in the island nation are required to take protective measures, ensuring the safety of tourists.

Tourists arriving in the Maldives are not subject to any quarantine measures. They will not need to provide negative test results for COVID-19.  But there is thermal screening at all airports and anybody with symptoms will have to do a PCR test. In addition, local health authorities can conduct spot testing. All passengers must have travel health insurance that covers Covid treatment.

Maldives has actively promoted it’s spa and health tourism sector worldwide.  It has recently been nominated for “Indian Ocean’s Best Spa Destination” in the World Spa Awards 2020, and recognised leading local spas and resorts include:

  • Anantara Dhigu Maldives Resort
  • Anantara Kihavah Maldives Villas
  • Calm Spa at JA Manafaru
  • Coco Spa at Coco Bodu Hithi
  • Drift Spa at Niyama Private Islands Maldives
  • The WestIn Maldives Miriandhoo Resort
  • Iridium Spa at the St. Regis Maldives Vonmuli Resort 
  • Jiva Grande Spa at Taj Exotica Resort & Spa Maldives
  • Kokaa Spa at Kanuhuraa
  • Talise Spa at Jumeirah Vittaveli 
  • The Spa at Conrad Maldives Rangali Island
  • The Spa at Velaa Private Island 
  • The Spa by Thalgo at Sun Siyam Iru Fushi 

MMPRC is running a global advertising campaign with CNN to showcase the beauty of the Maldives. The corporation is also increasing the brand presence on digital platforms in several countries, targeting its main source markets of China, Italy, India, Germany, Russia, UK, France, Saudi Arabia and Japan. All marketing activities will be carried out under one campaign tagline; “Rediscover Maldives…the sunny side of life” for the rest of 2020.

China, India and Italy are the top three sources of tourists to the Maldives, with an increasing number from Russia.  MMPRC is running several marketing initiatives planned for this market.

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