Medical tourism – a new segment at ITB Berlin

 

For the first time, ITB Berlin 2017 will offer a specialist segment for medical tourism, as it has become an important fast-growing market. Medical service providers, hotels and destinations will be able to exhibit their products and services In the Medical Tourism Pavilion in hall 3.2. Presentations, receptions and workshops will be held so that visitors can find out more about the latest trends and developments.

David Ruetz of ITB Berlin says: "Medical tourism offers huge prospects for the global tourism industry. Over the next ten years three to four percent of the world's population will undertake trips motivated by offers of medical treatment. ITB Berlin aims to highlight this growth market and all its aspects and provide buyers and providers with a new platform."

Demand and enquiries for this new segment are high. According to Thomas Bömkes, Diversity Tourism GmbH, the agency partnering with Medical Tourism at ITB, "The introduction of Medical Tourism at ITB Berlin will make it possible for everyone involved in medical tourism – hospitals, health insurances and healthcare professionals – to meet directly and exchange views."

As the biggest global travel trade show ITB Berlin is the foremost business platform for global tourist offers. The 2016 exhibition had 200,000 visitors and 10,000 exhibitors. This year it runs from March 8 to March 12.

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