Medical tourism – a new segment at ITB Berlin


For the first time, ITB Berlin 2017 will offer a specialist segment for medical tourism, as it has become an important fast-growing market. Medical service providers, hotels and destinations will be able to exhibit their products and services In the Medical Tourism Pavilion in hall 3.2. Presentations, receptions and workshops will be held so that visitors can find out more about the latest trends and developments.

David Ruetz of ITB Berlin says: "Medical tourism offers huge prospects for the global tourism industry. Over the next ten years three to four percent of the world's population will undertake trips motivated by offers of medical treatment. ITB Berlin aims to highlight this growth market and all its aspects and provide buyers and providers with a new platform."

Demand and enquiries for this new segment are high. According to Thomas Bömkes, Diversity Tourism GmbH, the agency partnering with Medical Tourism at ITB, "The introduction of Medical Tourism at ITB Berlin will make it possible for everyone involved in medical tourism – hospitals, health insurances and healthcare professionals – to meet directly and exchange views."

As the biggest global travel trade show ITB Berlin is the foremost business platform for global tourist offers. The 2016 exhibition had 200,000 visitors and 10,000 exhibitors. This year it runs from March 8 to March 12.



Do you have some news or a press release that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.


Related News

Rehab in South Africa

18 April, 2018

South Africa increasingly popular medical tourism destination for rehabilitation

If Disney ran a medical travel business…?

17 April, 2018

What would the patient experience look like if Disney ran your international patient department?

Cosmetic surgery trends

17 April, 2018

Medigo publishes cosmetic surgery enquiry data

US questions hospital accreditation

09 April, 2018

Accreditation processes for US hospitals under scrutiny

US medical tourism risks

26 March, 2018

Fourth patient death highlights dangers in US domestic cosmetic market