New report on Kerala highlights medical tourism potential

 

Kerala is the leading state in India for tourism, but on medical travel it has only 5 to 10% of the Indian market, says a new report by Grant Thornton and the Confederation of Indian Industry. Kerala is losing out to Chennai, Mumbai and other regions.

The report suggests that India's medical tourism market could double by 2020 and one problem with Kerala could be lack of internationally accredited facilities.
But it admits that such accreditation plays little or no part for the majority of Indian medical tourists. Most people going to India are from Africa, Asia and the Middle East, with the latter mostly being Asian or African expatriates. India is not attractive to Western Europeans or Americans.

Cost is the factor that drives most people to India, which is why Bangladesh and Afghanistan dominate with a third of all medical tourists between them. Africa and the Gulf and Eastern Europe are also cost dominated and account for another third of the business.

The report suggests that while Kerala may seek to get medical tourists from other regions, the best potential is in Asia, Africa and from other parts of India.

Kerala Medical Value Travel Society (KMVTS) has been formed to showcase health and medical tourism across Kerala.

Another report for the Confederation of Indian Industry by McKinsey says that most medical tourists to Kerala come from the Maldives and the biggest problem is lack of air connectivity.

Advertisement

ADD A NEWS ITEM

Do you have some news or a press release that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.

ADD NEWS

Related News

Standards needed in Kenya health tourism

11 November, 2019

Call for spa and wellness certification in Kenya

Healing Hotels of the World

08 November, 2019

Clinic in Switzerland joins global wellness brand

How to grow wellness

07 November, 2019

GWI paper on growing a wellness industry

Greece thermal spa tourism

01 November, 2019

66 thermal springs approved by Greek Government

Sri Lanka wellness tourism strategy

28 October, 2019

Australia supports wellness action plan in Sri Lanka