New strategy for tourism in Turkey

Turkey has a new strategic plan increasing travel and tourism.

The new minister of culture and tourism for Turkey, Professor Numan Kurtulmuş, has a new strategic plan increasing travel and tourism as the engine for improving relationships between countries and cultures.

As Turkey’s tourism begins to recover in 2017, he has set a target of 50 million international visitors to Turkey by 2023.This is expected to generate $50 billion.

He sees Turkey as a bridge between East and West that embraces visitors from across the globe.

Turkey has already made progress towards its goals this year, with tourism to the country up 14% during the first six months of 2017, and up by 36% in June 2017 compared to June 2016.

Over the last three years the ministry has seen the potential of social and digital media channels and has been working on social and digital media marketing campaigns using Google, Facebook, Twitter. Lonely Planet and Matador Network. The country is now the second most popular destination on social media with just over six million followers globally.