Promoting Polish medical tourism in Europe

 

Polish spa and wellness centres, health resorts and clinics are promoting medical and health tourism to people from other European countries.

Poland is among Europe’s most popular countries for medical treatment. According to the Institute of Research and Development of Medical Tourism, in 2016 155,000 people went to Poland in search of healthcare services. Dental, spa and beauty treatments were the most popular, but Poland’s full medical tourism offer also includes cardiology, rehabilitation, neurology, bariatrics, ophthalmology, diagnostics, in vitro fertilization and many other specialist treatments.

The Polish Tourist Organisation is promoting Polish medical tourism as part of the “Go to Brand” programme.

Owing to its central European location, expanding network of flights and dynamic economic growth Poland has the potential to become Europe’s top medical tourism destination at a time of growing consumer awareness of health issues and new opportunities generated by the globalisation of the medical, wellness and healthcare market.

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