Promoting wellness to Costa Ricans


ICT has detailed their strategy to position Costa Rica as a wellness destination, recognising that the country offers options in harmony with the environment and relaxation techniques. This is one of the ways the organisation is trying to diversify its tourism offering.

Costa Rica is seeking to reinforce its wellness segment within its own population with specific Wellness Pura Vida free courses and a Training Week, offered by international wellness tourism experts on the digital ICT Capacita platform.

ICT aims to strengthen this segment within nationals and to position Costa Rica as a comprehensive destination that allows local citizens to reconnect with nature by mixing wellness and adventure with unique experiences to recharge batteries. The objective is to generate new business ideas, improve current ones and give advice and recommendations to entrepreneurs interested in this segment.

Costa Rica is already known for nature and adventure and now the ICT wants it to become known for wellness activities, as the product can be offered throughout the seasons and in all parts of the country.

Promoting wellness tourism is also a way to promote many other services and products such as outdoor activities, sport activities, local healthy gastronomy, personal care, medical and dental care, relaxation techniques, meditation and relaxation practices.



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