Seeking medical tourists across the Straits

 

Taiwan has begun promoting its medical tourism industry to potential visitors from Mainland China.

Taiwan Health, a high-end clinic funded by a Mainland China-based Taiwanese entrepreneur, will open an office in Guangzhou in June. It will serve as a centre for Mainland patients seeking health checkups or cosmetic surgery in Taiwan.

The clinic has signed cooperation agreements with 10 private Taiwanese hospitals to act as a medical tourism agency to refer patients to them.

Taiwan Health is working closely with the Taiwan External Trade Development Council (TAITRA). TAITRA has been tasked by the government with promoting Taiwan's medical tourism industry.

TAITRA wants Mainland Chinese travel agents to arrange for Mainland Chinese patients to see parts of Taiwan during their stay. Two market appraisal groups, each consisting of between 30 and 50 potential clients, will arrive in Taiwan before June.

Compared to other Asian countries, TAITRA argues that Taiwan is geographically closer to China and enjoys several other advantages, including a common language and highly skilled medical personnel.

Medical tourism is seen in Taiwan as more recession-proof than regular tourism, and it generates more revenue per visitor. So far, Taiwan’s efforts to attract medical tourists have focused on nearby markets, such as Japan, where the population is rapidly aging, and mainland China.

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