Singapore firm offers web-based medical butlers


A Singapore company has launched a web-based medical service aimed at raising the number of visitors seeking medical care in the region.

The FlyFreeForHealth platform is a medical concierge network, providing visitors medical advice via its portal. Nurses trained in hospitality, IT and tourism, dubbed iMedical Butlers, will offer medical advice through the site.

The agency, which was established in August 2008, provides services designed for foreigners looking to receive medical care in the region. The new service is for treatment in Singapore and Thailand. The company hopes to add India and Malaysia soon.

FlyFreeForHealth has just completed a review on hospitals in Korea and health packages in Korea are currently being developed.

FlyFreeForHealth also has two new partners; the Tourism Authority of Thailand and Singapore travel agency, CTC Holidays. The new e-service aims to help patients make travel arrangements into the region, in addition to pairing them with the appropriate hospitals.

FlyFreeForHealth currently employs six iMedical Butlers, and is looking to recruit more in the Philippines and India. The company is also looking at nurses fluent in Russian, to encourage visitors from Central Asia.

Porntip Makornpan, a director at Tourism Authority of Thailand, said the country saw an inflow of some 1.5 million tourists seeking medical care last year, a decrease on earlier estimates of 1.69 million.

Dr Wei Siang Yu, founder of FlyFreeForHealth said: “The new business to consumer shift is seeing the behavioural pattern of medical travellers changing. They look for more options. They also want more interaction before selecting the doctor. Merely looking for information on the internet is no longer sufficient”



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