Survey identifies top 8 reasons for wellness vacation


The three-month (April, May, June 2020) online consumer survey was administered in collaboration with Professor Danny Kessler of Youngsan University, Busan, South Korea. 

78% indicated that they already include wellness activities when they travel.  

The top eight wellness vacation motivations were:

  • To return to everyday life feeling rejuvenated – 38%
  • To escape the demands of everyday life – 26%
  • To experience activities outdoors – 25%
  • To look and feel better – 24%
  • To connect with nature – 24%
  • To find peace and quiet – 21%
  • To get a better night’s sleep – 17%
  • To learn general ways to improve my health - 17%

20% indicated they would be extremely likely to book a wellness vacation within the next two years.

24% indicated that wellness could or will be the focus of their next trip.



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