Survey shows major spend variation on wellness and spa services


One revealing result from the survey was a big difference between the typical spending pattern on wellness and spa services market-by-market and segment-by-segment ranging from Euro12-172 per person, per visit.

The report stresses the importance of understanding the distribution of market segments and how they contribute to the performance of the wellness, spa or hospitality facility. The findings suggest that market and performance assessments need to look at the walk-in, domestic and international demand separately.

The survey also found that natural and cultural resources represent the highest growth potential for development.  Every wellness, spa or hospitality investment needs to look at their local resources first, whether it is either natural or cultural, before turning to international brands.

The survey targeted more than 2,000 wellness and spa centres, and hospitality facilities with wellness and spa services. IWSTM evaluates and presents regional (North America, Asia-Pacific & Europe), country (piloting country level data from Italy, Poland, Colombia, and Costa Rica), as well as thematic data (thermal/hot spring market), identifying key market trends in Demand Distribution, Guest Spending, Growth Potentials, Travel Motivations.

The report also makes recommendations for development directions and specialisations as well as market-mix opportunities.

Access the report here:


Measuring medical tourism

News, 13 September, 2018

Medical travel associations and clusters aren’t measuring their efforts, says new report

The Routledge Handbook of Health Tourism

Resources, 25 January, 2017

Published by László Puczkó and Melanie Smith

Hungary wellness tourism (part two)

Articles, 05 December, 2016

Heviz, Hungary - The tourism and economic impact on a hot springs destination (part two)

Hungary wellness tourism (part one)

Articles, 24 November, 2016

Heviz, Hungary - The tourism and economic impact on a hot springs destination

International Wellness & Spa Tourism Monitor 2015

Resources, 23 October, 2015

An in depth study into the motives of customers’ travels for wellness and spa services.

Names and numbers: Taxonomy and definition for the sector

Resources, 15 April, 2015

László Puczkó: IMTJ Summit 2015

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel

Resources, 10 December, 2013

Melanie Smith, Laszlo Puczko : Routledge



Do you have some news or a press release that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.


Related Press Releases

UK’s private hospital market hots up

08 March, 2019

Shape and make-up of London acute healthcare is changing

AAMG intent for Hainan

01 March, 2019

Singapore’s AAMG signs up to Hainan medical travel hub

Croatia’s medical tourism push

16 February, 2019

Zagreb tourist board focuses on health tourism

LaingBuission invests in expansion

09 January, 2019

Key appointment builds healthcare intelligence business

Abu Dhabi inbound medical travel

27 December, 2018

Abu Dhabi medical tourism e-portal launch