Thailand focuses on high revenue tourism rather than tourist numbers

 

Thailand is concerned that ever-increasing numbers of tourists, including medical, health and wellness ones, may impose a high cost on the country and offer a poor return on investment.  According to the Thai Chamber of Commerce’s committee on tourism and service business, the country should no longer only go after big tourist numbers, but should instead focus on how much they spend, which is of greater importance in terms of ensuring sustainable growth.

The latest Tourism Authority of Thailand (TAT) marketing concept ‘Open to the New Shades of Amazing Thailand’ will work to promote newer attractions and experiences to attract quality tourists.

The approval of the new Eastern Economic Corridor (EEC) law will also help drive investment in the eastern provinces of Chon Buri, Rayong and Chachoengsao. The corridor's ten targeted industries include medical and wellness tourism, and medical services. The new laws will fast track investment projects.

The 137 Pillars Suites & Residences Bangkok is hosting a season of wellness from 22 April – 24 June, 2018. The hotel is bringing in four ‘masters of wellness’ from the US, Hong Kong, and Thailand for the event. The season of wellness is spread out over nine weeks so that as many people as possible can benefit from the different treatments and therapists. Packages include two nights in one of the hotel’s suites and three meals of wellness cuisine per day as well as treatment.

Thailand has huge potential for medical tourism, and at last the various organisations and government bodies are working together. One problem is the lack of doctors, another is that the country is under pressure from increased competition and weaker economic performance in key source regions including Russia and Gulf/Middle East.

View the latest in-depth IMTJ analysis of inbound medical tourism to Thailand.

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