Treatment Abroad appoints first overseas franchisee

 

Intuition Communications, which runs leading online medical travel portal Treatment Abroad, has appointed In Malta Online Group - its first overseas franchisee - to operate the Treatment in Malta website.

The new site will be aimed at inbound medical tourists to Malta. The In Malta Online Group currently operates a number of online services and has invested in the franchise to expand its range of Malta-based web portals into the healthcare market.

In Malta Group is the first franchisee that Intuition Communication has appointed. The new web site will follow the successful Intuition business model, and reflect the branding and content of Intuition’s other medical tourism.

Intuition Communication will work closely with In Malta Online Group, and will provide web technology, business development, marketing and operational support to set up the website and ensure its success, once it goes live.

Keith Pollard, who runs Intuition Communication, said: “Franchising our business model and brand is a logical step for us in expanding our business, particularly into overseas markets. We see this as an opportunity to grow our revenues by licensing our technology and business model to web businesses and healthcare operators in other countries who wish to develop health information portals or medical tourism content.

“Franchising will enable us to benefit from the use of local sales and marketing partners/franchisees to achieve these revenues. We are looking for partners who, like In Malta Online Group want to extend existing web businesses or set up new web ventures, while minimising the investment required to develop and set up such a site.

“Our franchise will offer them the expertise, knowledge and ongoing support to build a successful portal within the health information sector of their own country.”

Aside from its main UK portal, Intuition Communication already has a local Treatment Abroad website in Cyprus, Spain, India and Hungary. These websites are owned by the company itself.

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