US-Mexico travel ban extended again


The Mexican authorities are planning a new promotional campaign. Visit Mexico joined Discovery Networks and Ford to launch the “Piensa en México” campaign, which aims to reignite inbound tourism, once the pandemic is over.

“Piensa en México” [Think of Mexico] seeks to promote the beauty and wealth of Mexico’s 32 states, and will be launched both on television through Discovery channels and other digital platforms.

It includes a tourist routes plan, in collaboration with Ford, as part of the country’s strategies to reactivate and strengthen regional and local tourism products and services close to the main tourist sites of the country. The 32 federal states of Mexico are divided into eight tourism regions, which will have a wide variety of routes per state to encourage US nationals to drive along these roads. Each of the routes has been planned with a maximum distance of between 3-4 hours of driving, with a starting point at one of the main cities of each state and heading to different tourist attractions across the country.

The Quintana Roo region has also launched a Clean & Safe Check Certification programme, which covers all links on the chain for tourists, including hotels and resorts plus transport, attractions, tour operators, and other tourism sectors.



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