Wellness tourism will be worth $800 billion in 2020


Research from the Global Wellness Institute claims that  wellness is one of the world's fastest-growing markets with 10.6% growth from 2013 to 2015.

The global wellness industry grew 10.6% in the last two years, from a $3.36 trillion market in 2013 to $3.72 trillion in 2015, according to research by the Global Wellness Institute. Wellness is one of the world's largest, fastest growing, and most resilient markets. Wellness tourism was worth $563.2 billion in 2015, is now worth over $600 billion a year, and by 2020 will exceed $800 billion.

Ophelia Yeung at GWI explains, "Recent years have been marked by global economic contraction and disruptive geopolitical events, but a wellness economy just keeps rising, with an upward trajectory that seems unstoppable. We predict that consumers, governments and employers will continue to spend big on wellness because of an emerging global middle class, a rapidly aging world population, a chronic disease and stress epidemic, the failure of the sick-care medical model and more affluent, educated consumers seeking experiences rooted in meaning, purpose, authenticity and nature."

Revenue growth from 2013 to 2015:

  • Beauty and anti-aging: $1.02 trillion - $999 billion
  • Healthy eating, nutrition and weight loss: $574.2 billion - $647.8 billion
  • Wellness tourism: $494.1 billion - $563.2 billion
  • Fitness and mind-body: $446.4 billion - $542 billion
  • Preventative and personalised medicine: $432.7 billion - $534.3 billion
  • Complementary and alternative medicine: $186.7 billion - $199 billion
  • Wellness lifestyle real estate: $100 billion - $118.6 billion
  • Spa industry: $94 billion - $98.6 billion
  • Thermal/mineral springs: $50 billion - $51 billion
  • Workplace wellness: $40.7 billion - $43.3 billion

From 2013 to 2015, wellness tourism revenues grew 14%, more than twice as fast as overall tourism expenditures. World travellers made 691 million wellness trips in 2015, 104.4 million more than in 2013. Wellness tourism now accounts for 15.6% of total tourism revenues - nearing 1 in 6 of total tourist dollars spent. That's, in part, because wellness travellers spend much more per trip: international wellness tourists spend 61% more ($1,613/trip) than the average international tourist, and the premium for domestic wellness travellers is even higher: $654 per trip, 164% higher than the typical domestic tourist. Wellness tourism is responsible for 17.9 million jobs worldwide.




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