Wellness will become a central factor for the hotel sector


Wellness tourism is the fastest growing segment of global tourism. Hotels and resorts are recording the strongest growth in this sector as a result of the rise in wellness tourism, outpacing day spas and salons, health resorts, medical facilities and thermal/mineral springs.

More hotel owners are now accommodating guests who are looking for enhanced services based on “asset-light/soft wellness” and/or “asset-heavy/hard wellness” needs.

Asset-light/soft wellness

Soft wellness includes health and relaxation experiences such as yoga classes and running groups; environmental considerations, such as air quality and natural light; and self-care offerings ranging from apps for mental health or relaxation to yoga maps with online tutorials. Adoptees of the soft wellness asset-light approach include the Even Hotels by IHG brand, which provides in-room fitness equipment and health food restaurants, and Locke by SACO, which makes free yoga classes available to guests.

Asset-heavy/hard wellness

The asset-heavy/hard wellness offerings include treatment rooms, beauty clinics, state-of-the-art gyms and cutting-edge spa facilities with amenities such as hydrotherapy pools, experience showers and hammams. Hotel brands that have embraced the asset-heavy option include Six Senses, Aman and Banyan Tree. 

10 year wellness forecast 

Looking ahead for the next ten years, the report suggests:

  • Wellness initiatives will become a core component of hotels and will be delivered across all departments. 
  • Hotels where the product and market support the development of a spa will miss an opportunity if they do not consider this as a part of their offering.
  • The spa and leisure areas will evolve into active areas for engagement and socialising as well as treatments.
  • Food and beverage provision will merge into these areas and provide for nutritional diets as well as indulgence.
  • Bedrooms will enable resting, as well as private exercise. 
  • The influence of spas will continue to be realised in bathrooms through lighting and product choices. 
  • The desire for real results through physiotherapy, low impact medical and beauty procedures will become more prevalent, probably with a number of medi-spa brands entering this space and partnering with spa companies or hotel brands. 
  • All departments will need to provide environmentally conscious products and reduce waste. 
  • Natural light will be prioritised in communal areas, including the spa.
  • Booking channels will move almost exclusively online and through new social media business platforms. 
  • There will be less consumer loyalty.
  • Preference for ‘on-the-go’ treatments will reduce direct bookings. 
  • Shared concepts and ideas will be digital, and it will be the choice of individuals to engage with highly personalised content and services. 
  • The result will be a more connected, but streamlined wellness offering.
  • Services and products will be tried and tested. 
  • Spaces will enable guests to choose social or quiet environments within which to work or relax.



Do you have some news or a press release that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.


Related News

Georgia – a safe destination

11 August, 2020

Georgia’s tourist strategy will help medical travel

Cayman Island reopens borders

10 August, 2020

Protocols could restrict medical travel to Caymans

Dubai welcomes medical travel

05 August, 2020

Dubai ready to restart medical tourism

Sri Lanka health tourism delay

03 August, 2020

COVID-19 return impacts Sri Lanka wellness plan

Variable lockdown in Bahamas

03 August, 2020

Stop-start for tourism to Bahamas