What does the ideal medical travel destination look like?

 

Building an attractive and sustainable destination for medical tourism requires a large amount of trust and a long-term game plan. Sherene Azli, CEO of Malaysia Healthcare Travel Council will be sharing her experience in the ‘Destination Development’ session at the IMTJ Summit in Athens next week.

Over 920,00 healthcare travelers now come to Malaysia for treatment, but this has taken more than seven years of effort from a dedicated public-private partnership between the Malaysian Ministry of Health and private healthcare providers.   Sherene will be talking about how the MHTC, an agency within the Ministry of Health, works with organisations that span the full medical tourism experience, from the minute a patient arrives in Malaysia through to their departure.  She will share her experience of avoiding ‘over commercialisation’ in promoting the sector, and on focusing instead on patient safety and building trust between private providers to deliver quality services.   She will also highlight some of the ongoing challenges in developing Malaysia as a medical travel destination.

In her role at MHTC, Sherene has the task of positioning Malaysia as the “preferred destination for world-class healthcare services”.  She has an instrumental role in promoting global awareness of the Malaysian healthcare industry.

Come and listen to Sherene at the IMTJ Medical Travel Summit – 11.25am, Tuesday 22nd May, Wyndham Grand Hotel, Athens.

RELATED ORGANISATION/FACILITIES

Advertisement

ADD A NEWS ITEM

Do you have some news or a press release that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.

ADD NEWS

Related News

PNG-Philippines medical travel

23 July, 2019

Partnership helps medical travel from Papua New Guinea

Dubai medical travel target

23 July, 2019

Dubai aims for US$700m from the medical tourism industry by 2020

Malaysia looks to Chinese money

23 July, 2019

Malaysia seeks greater cooperation with China in medical tourism

Attitudes towards urban tourism

22 July, 2019

Global survey measures local perception of city tourism

Developing Romania’s spa tourism

15 July, 2019

Government support for health tourism in Romania