What does the ideal medical travel destination look like?

 

Building an attractive and sustainable destination for medical tourism requires a large amount of trust and a long-term game plan. Sherene Azli, CEO of Malaysia Healthcare Travel Council will be sharing her experience in the ‘Destination Development’ session at the IMTJ Summit in Athens next week.

Over 920,00 healthcare travelers now come to Malaysia for treatment, but this has taken more than seven years of effort from a dedicated public-private partnership between the Malaysian Ministry of Health and private healthcare providers.   Sherene will be talking about how the MHTC, an agency within the Ministry of Health, works with organisations that span the full medical tourism experience, from the minute a patient arrives in Malaysia through to their departure.  She will share her experience of avoiding ‘over commercialisation’ in promoting the sector, and on focusing instead on patient safety and building trust between private providers to deliver quality services.   She will also highlight some of the ongoing challenges in developing Malaysia as a medical travel destination.

In her role at MHTC, Sherene has the task of positioning Malaysia as the “preferred destination for world-class healthcare services”.  She has an instrumental role in promoting global awareness of the Malaysian healthcare industry.

Come and listen to Sherene at the IMTJ Medical Travel Summit – 11.25am, Tuesday 22nd May, Wyndham Grand Hotel, Athens.

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