WTTC support for travel destinations


Tourism is one of the most dynamic economic sectors in the world, representing 10.4% of global GDP, 1 in 10 jobs on the planet (319 million) and 6.5% of global exports in 2018. Between 1950 and 2018, international travel grew by 5,500% to reach 1.4 billion international arrivals. This growth is not expected to slow over the coming years, with the rapidly expanding middle classes in emerging and developing economies as the leading driver.

The World Travel & Tourism Council plans to compile quantifiable best practices to equip the sector with a wealth of insights that will in turn enable both the public and private sector to learn from the successful experiences of other countries as they develop, review and implement tourism related policies. This initiative will be an on-going effort on the basis of desk research and interviews with government, integrating quantifiable success stories as they become available in this online repository.

In the initial phase of the Global Best Practices Recognition Initiative, WTTC is exploring policies relating to travel agency and security, the prioritisation of the sector plus brand and planning for a sustainable and inclusive future. Later on this initiative will expand to explore policies relating to infrastructure, workforce, technology, regulation, innovation and entrepreneurship as well as resilience and planning for crisis.

With international travel forecasted to maintain its growth and reach 1.8 billion international arrivals by 2030, compared to 1.4 billion in 2018; the implementation of policies that secure and facilitate the movement of legitimate travellers is key. While significant progress has been made, the sector aims to incrementally enhance the security and experience of passengers, and transform the future of cross-border travel.

While countries are increasingly working to implement enabling tourism policies; successful marketing and branding strategies are often needed to complement these and inspire travellers by showcasing the unique value proposition of a destination.

While, the majority of travel still takes place between developed nations, outbound travel from Africa, Asia-Pacific and the Middle East is forecast to grow exponentially in the coming decade. Emerging and developing nations are not only growing into larger source markets, but they are also enhancing their tourism competitiveness to position themselves as more attractive destinations.

WTTC’s forecasts that by 2026, the ten fastest growing destinations for leisure-travel spending will be India, Angola, Uganda, Brunei, Thailand, China, Myanmar, Oman, Mozambique and Vietnam.

While the sector is growing globally both in terms of international arrivals and tourist expenditures, nations are still competing to get a bigger slice of the pie.



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