Led by Ilan Geva, a respected branding expert and professor at the University of Chicago and DePaul University, Ilan Geva Associates helps clients in the medical tourism industry to effectively brand their destination, organisation or business, allowing it to stand out from the crowd and grow.

With vast experience in the medical tourism sector, working for clients such as Ministry of Health Turkey, The Mexico Tourism Board and the British Tourism Authority, Ilan Geva Associates excel in promoting medical tourism destinations and are experienced in representing destinations at Meetings, Incentive Travel, Conferences and Events (MICE) in international markets. They also work with leading Healthcare, Travel and Hospitality brands worldwide, including Missouri Glaxo Smith Klein, Alitalia and Leading Hotels of the World, to develop successful brand positioning and programmes.