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Consumer behaviour: The forgotten science of medical travel

26 May 2016

Ilan Geva

 

FURTHER CONTENT PUBLISHED BY THIS AUTHOR

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Ilan Geva, Managing Director, Ilan Geva & Friends

How the patient experience drives the global brand

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Ilan Geva, Destination Health: The Medical Travel Summit USA

How to build your clinics brand - marketing for medical tourism

Resources, 26 April, 2017

Ilan Geva, Ilan Geva & Friends, IMTJ Medical Travel Summit 2017

What’s in a brand? The art and science of destination branding

Resources, 15 April, 2015

Ilan Geva: IMTJ Summit 2015

The Other Side

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Do governments destroy their own countries' brand?

Controlling destiny

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How are brands shaped by events beyond their control?

"Destination branding"

Articles, 03 December, 2012

What is this latest buzz phrase all about?

Branding & Advertising, Strategic Marketing Thinking

Resources, 01 May, 2012

Ilan Geva: EMTC 2012

The brand

Articles, 08 July, 2011

Ilan Geva talks about what branding means in medical tourism

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