Consumer behaviour: The forgotten science of medical travel

 

FURTHER CONTENT PUBLISHED BY THIS AUTHOR

Building an international brand

Resources, 30 April, 2018

Ilan Geva, Managing Director, Ilan Geva & Friends

How the patient experience drives the global brand

Resources, 01 May, 2017

Ilan Geva, Destination Health: The Medical Travel Summit USA

How to build your clinics brand - marketing for medical tourism

Resources, 26 April, 2017

Ilan Geva, Ilan Geva & Friends, IMTJ Medical Travel Summit 2017

What’s in a brand? The art and science of destination branding

Resources, 15 April, 2015

Ilan Geva: IMTJ Summit 2015

The Other Side

Articles, 22 December, 2014

Do governments destroy their own countries' brand?

Controlling destiny

Articles, 03 April, 2014

How are brands shaped by events beyond their control?

"Destination branding"

Articles, 03 December, 2012

What is this latest buzz phrase all about?

Branding & Advertising, Strategic Marketing Thinking

Resources, 01 May, 2012

Ilan Geva: EMTC 2012

The brand

Articles, 08 July, 2011

Ilan Geva talks about what branding means in medical tourism

RELATED ORGANISATION/FACILITIES

Advertisement

ADD AN ARTICLE

Do you have an article that you’d like to share with the medical travel industry?

Publish for FREE on IMTJ.

ADD ARTICLE

Related Resources

Exploring Health Tourism

10 February, 2020

A study into health, wellness and medical tourism, commissioned by UNWTO and ETC

Medical Tourism: A Prescription for a Healthier Economy

10 February, 2020

11-page report on global medical tourism from the World Travel and Tourism Council

Private Acute Healthcare Market Report – 6th Edition

29 January, 2020

UK private acute healthcare market

IMTJ’s market-leading report on global medical travel

29 January, 2020

Medical Travel & Tourism Global Market Report, 2nd Edition.

Patients Beyond Borders: Everybody’s Guide to Affordable, World-Class Medical Tourism

29 January, 2020

Fourth edition, published by Calvander Communications