Health and Wellness Tourism

 

Health and Wellness Tourism looks at the motivations and profiles of the tourists for this sector and provides valuable guidance and a basis for discussion regarding the marketing, managing and operations in this sector. It introduces the reader to this topic by looking at the history, origins and scope of this sector and how it fits with today's international tourism and leisure industry.

It uses international case studies to illustrate the multiple aspects of the industry and new and emerging trends including spas, life-coaching, meditation, festivals, pilgrimage and yoga retreats and evaluates marketing and promotional strategies and assesses operational and management issues in the context of health and wellness tourism.

Resource type

  • Book

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