How the patient experience drives the global brand

 

FURTHER CONTENT PUBLISHED BY THIS AUTHOR

How to build your clinics brand - marketing for medical tourism

Resources, 26 April, 2017

Ilan Geva, Ilan Geva & Friends, IMTJ Medical Travel Summit 2017

Consumer behaviour: The forgotten science of medical travel

Resources, 26 May, 2016

Ilan Geva: IMTJ Summit 2016

What’s in a brand? The art and science of destination branding

Resources, 15 April, 2015

Ilan Geva: IMTJ Summit 2015

The Other Side

Articles, 22 December, 2014

Do governments destroy their own countries' brand?

Controlling destiny

Articles, 03 April, 2014

How are brands shaped by events beyond their control?

"Destination branding"

Articles, 03 December, 2012

What is this latest buzz phrase all about?

Branding & Advertising, Strategic Marketing Thinking

Resources, 01 May, 2012

Ilan Geva: EMTC 2012

The brand

Articles, 08 July, 2011

Ilan Geva talks about what branding means in medical tourism

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Related Resources

IMTJ Medical Travel Summit 2017 Presentation Pack

19 July, 2017

Get the collection of PDFs now

Business models for the international patient business in medical tourism

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Edwin McCarthy, Destination Health: The Medical Travel Summit USA

Domestic medical tourism opportunities

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The role of branding and marketing in medical tourism

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US providers & international patients: Collaboration for the greater good in medical tourism?

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