This book, published by Melanie Smith and László Puczkó provides a cutting edge insight into how to overcome the main issues within the health tourism industry.
Health and medical tourism experts; László Puczkó and Melanie Smith, have published The Routledge Handbook of Health Tourism. This 458-page handbook provides a comprehensive and cutting edge overview of the philosophical, conceptual and managerial problems that providers in the health tourism sector face, with contributions from over 30 expert academics and practitioners from around the world.
The book explores and analyses the terms that are frequently used when defining health tourism, such as wellbeing, wellness, holistic, medical and spiritual.
An overview is provided of health tourism facilities such as thermal waters, spas, retreats and wellness hotels and the various challenges that come with managing these profitably and sustainably.
Typologies are given not only of subsectors of health tourism and related activities but also of destinations, such as natural landscapes, historic townscapes or individual resources and attractions around which whole infrastructures have been developed.
Attention is paid to some of the lifestyle changes that are taking place in societies which influence consumer behaviour, motivations and demand for health tourism, including government policies, regulations and ethical considerations.
This book offers a comprehensive synthesis, conveying the latest thinking and research. The text is internationally focussed and is an invaluable resource for those with an interest in health tourism.
Do you have an article that you’d like to share with the medical travel industry?
Publish for FREE on IMTJ.