What’s in a brand? The art and science of destination branding

 

FURTHER CONTENT PUBLISHED BY THIS AUTHOR

How the patient experience drives the global brand

Resources, 01 May, 2017

Ilan Geva, Destination Health: The Medical Travel Summit USA

How to build your clinics brand - marketing for medical tourism

Resources, 26 April, 2017

Ilan Geva, Ilan Geva & Friends, IMTJ Medical Travel Summit 2017

Consumer behaviour: The forgotten science of medical travel

Resources, 26 May, 2016

Ilan Geva: IMTJ Summit 2016

The Other Side

Articles, 22 December, 2014

Do governments destroy their own countries' brand?

Controlling destiny

Articles, 03 April, 2014

How are brands shaped by events beyond their control?

"Destination branding"

Articles, 03 December, 2012

What is this latest buzz phrase all about?

Branding & Advertising, Strategic Marketing Thinking

Resources, 01 May, 2012

Ilan Geva: EMTC 2012

The brand

Articles, 08 July, 2011

Ilan Geva talks about what branding means in medical tourism

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Steve Weiner, Destination Health: The Medical Travel Summit USA

Increasing the number of international fertility patients

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Dimitris Kavakas, Redia, IMTJ Medical Travel Summit 2017

Measuring medical tourism - interpreting the International Passenger Survey

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Dr Daniel Horsfall, The University of York, IMTJ Medical Travel Summit 2017